Beyond TiVo VP Margret Schmidt operating well out of her lane to periodically chime in on the TiVo Community Forum, the site that TiVo once bankrolled hasn’t seen much company participation in recent years. That changed today with a marathon QA session handled by TiVo Chief Marketing Officer Ira Bahr. I appreciate his frank engagement with the community and his message (even if the Investor Relations group may not).
Ira provides quite a bit of insight into their market strategy with Bolt and intention to keep the hardcore happy with a more suitable product offering next year. I still think the Bolt has an uphill battle, as currently presented… but perhaps there’s time to deliver a more economical cord cutter-centric “Aereo Edition” this year or flip up pricing should they receive the lukewarm response I expect.
A sampling of the good stuff, chopped up and reassembled:
[…] the Bolt product was not really designed for the TiVo enthusiast. […] Bolt is low on Tuners, light on storage, doesn’t fit into your racks and really doesn’t offer this group much more than 4K and software features you figure we’ll roll-down anyway. […] There will be no Pro line product that has any fewer than 6 tuners or storage sizes that don’t excite you. We probably could’ve delivered a BOLT with two more tuners and a larger HDD and called it a family, but we knew that the market–and especially our loyalists–deserved much more. […] we already have a roadmap plan to bring you something you’ll like way better in 2016.
“What is the timeline for releasing a 4k capable Mini?” “Looking at next year”
The Fire TV app is expected to launch NEXT WEEK, and it will work both in and out of the home. At this time we are supporting recorded content, but as you know as soon as you start recording live content on your DVR you’ll be able access it within your MyShows folder.