At the moment, there isn’t a whole lot of 4k content, plus both Amazon and Netflix preloaded onto many UHD sets. However, we anticipate much more over-the-top video and new players (including Vudu) in the coming months with a set-top box providing additional apps and audio output options than a so-called smart television might.
Given Amazon’s FCC history, I’d say a Fire TV UHD announcement should be expected any day now. Although pricing remains up in the air. The current Fire TV is out of stock… and it’d be pretty impressive if they launched this 4k variant at the same $100 price point. In any event, as long as they come in near the new 1080p Apple TV’s $150, Amazon should remain highly competitive in this space. Although I’d much rather invest my funds in a 4k Roku.