By way of the US Patent & Trademark office, we see that TiVo has submitted not one but four applications for a “TiVo Bolt” trademark. As their “late July” Aereo news announcement approaches (and assuming they’re still on schedule), I figured there was no way in hell TiVo could launch an online video subscription service to rival Sling TV as they target cordcutters… but, they seem to open that very door via verbiage found in the most interesting of the filings:
Subscription television broadcasting services; cable television transmission of personalized and interactive television programming
And the rest:
Computer hardware, computer software for use in connection with personalized, interactive, television programming and remote control units for use therewith
Entertainment services, namely, personalized and interactive entertainment services in the nature of providing personalized television programming, and interactive television programming and games, and entertainment information, namely, an online guide to personalized and interactive television programming
Promoting the sale of goods and services of others through the distribution of on-line promotional material
Curiouser and curiouser. And way more likely than their abandoned Pique trademark. Start your speculation engines below!
Timeline: