Google has announced an Android Market update, which will be rolling out to v2.2 smartphones over the “coming weeks.” Beyond the obvious refreshed look, Google is placing digital book purchases and the relatively new movie rentals front and center alongside apps. I prefer this consolidated approach over Apple’s various iPhone markets (App Store, iBooks, iTunes) and suspect it’ll lead to more purchases.
Also an improvement over Apple’s presentation is the ability to download or stream video content. On a number of occasions, I’ve been stuck in an airport and tried to pass time with an iTunes movie rental. Only to lose that 90 minutes waiting for the iPhone download to complete, rather than actually taking in the flick.