In an effort to drum up business for their commercial Stop||Watch audience measurement services, TiVo has launched a free web widget that compares the relative effectiveness of television brand advertising. I’d originally intended to pass on this bit of “news” as it’s not really directed at us gadget-loving consumers and I wonder if TiVo’s sample is differentiated enough to be of value.
But MethodicJon produced the interesting comparison above that motivated me to fire up the editor. TiVo indicates that DISH Network (their enemy) is outperforming DirecTV (their ally) in audience retention, while their own national television advertising campaign failed to register for whatever reasons – maybe date, scope, or region?
