- Roku SD Player is now $59 (was $79)
- Roku HD Player is now $69 (was $99)
- Roku HD-XR Player is now $99 (was $129)
Add to this the fact that the Roku HD-XR is due to receive 1080p USB video playback later this year and you have an interesting story. I expect the competition to get really tough for those focusing on Netflix streaming as this will become a very common thing in hardware that does much more – especially if it does turn out to be a feature in the rumored AppleTV upgrades.