Given Apple’s amazing iPad sales figures, it’s really no surprise that we’d see downward pricing pressure on the fewer trick ponies. And for some time, I’ve been saying eReaders need to drop under $150 for mass market adoption (and preferably even lower). Border’s Kobo was first to announce that more comfortable price point. However, they’ve yet to actually ship. Now, if the Best Buy web site is to be believed (yes), Barnes & Noble will also hit $150 with a 3G-less Nook. Which makes me wonder what Amazon’s next Kindle move will be?
UPDATE: Barnes & Noble has confirmed the new Nook model and pricing. Yep, I’m in for one. How about you?