After a fairly short and semi-public public beta, Amazon Video on Demand is here. The “new” service offers browser-based web streaming (Windows and Mac OS X), in addition to continuing to provide video downloads – previously known as “Unbox.” I did partake in the beta, although Amazon’s agreement prohibited me from discussion. It’s a nicely done offering, although I still wonder how large the pay-per-play long-form content market is. Especially when so much content is being offered for “free” (via subscription or with commercials) by Hulu, Netflix, and others. Although Amazon does kindly provide season premiers and trailers or previews on the house… to get you hooked. But what I’d really like to hear from these guys is a ‘HD content now available on TiVo’ announcement.