Just a few week ago, Vudu expanded their content library with the introduction of adult titles. And in just a few weeks, Vudu will announce the availability of 1,000 HD movies. However, between the here and there rumors of Vudu’s demise have sprung up. While it appears true nearly 20% of their staff was laid off last week, CE Pro spoke to Vudu and may have put some of these imminent doom claims to bed.
Vudu does indeed have a tough row to hoe – competing against the likes of Apple TV and every cable set-top box in offering movie rentals (and purchases). Yet, given the nature of the layoffs (including the marketing director) I don’t get the sense Vudu has run out of time. Not to mention – as seen with companies such as Akimbo and ReplayTV, it’s frequently a slow death in the consumer electronics space.
What’s most likely is that the Vudu investors/board are displeased with sales numbers and exposure, and at the same time are looking for ways to cut spending. Indeed, the (implied) near-term nationwide Best Buy rollout should give them hope. If there’s money left, now isn’t the time to pull the plug. But it does seem like they’ve decided it’s time for some new blood.