“By capitalizing on TiVo’s vast big-screen user experience, we’re making it even easier for people to discover, browse and enjoy our catalog of high definition, edgy and award-winning films on their TVs,” said Jaman’s CEO Gaurav Dhillon. “This venture cements our position as a leading online provider of movies, offering unique and original content that viewers can’t find anywhere else.”
This is a good move for both companies – Netflix seems to have proven (and banked on) the value of long-tail content, the sort that Jaman provides. However, TiVo’s challenge continues to be marketing the benefits of their box and service over the competition. And I’d like Unbox in HD.