BitTorrent Gets More Industry Support… In Norway


Eirik Solheim alerted me that Norwegian Broadcasting is embracing BitTorrent:

As one of many ways to reach people with our content we have decided to do an experiment and make one of our most popular television series available through BitTorrent. The files are MPEG4 H.264, 1024×576 25fps, 3 Mbit/s. No DRM.

Spreading brand awareness online without investing in hosting and bandwidth. What more could a network ask for? Oh yeah, ad revenue. ;)

3 thoughts on “BitTorrent Gets More Industry Support… In Norway”

  1. *tear* My little BitTorrent is all grown up…seems like yesterday when seeds all started with Cyrillic charters and I could watch feature films the same day they opened in theaters.

    Now that big NASes are so cheap, there’s like no excuse not to try torrents. Some like the whole Buffalo line can be configured to “set and forget” overnight downloading of all your favorite stuff ( only LEGAL downloads of course! ). More here:

  2. NRK is a state broadcaster, so all content is more or less the people’s content. They paid for it in the first place ;)

  3. In one sense that is true. However, they could also solely release a DVD and direct any profit back into supporting their business without giving it away like this. We’ve got to give them some credit for being progressive.

    If the landscape is anything like it is here in the US, though, the ISPs may not be in favor of every network placing every show on a P2P network…

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