Seriously, what is up with Apple TV? It’s been such a spectacular commercial failure (in my opinion), that I now have to wonder (in paranoid fashion) if there’s a master plan we the public are simply not aware of. Since the Apple TV launched earlier this year, it’s been heavily eclipsed by other online video news and new hardware players like Vudu and the new TiVo. Apple’s given its TV box virtually zero attention and the company refuses to publish sales numbers. (Analyst estimates are low)
So what’s the deal? Was Apple TV created just to give the company a brand in the living room video space? Is Apple biding its time until a 2.0 version is ready to take the world by storm? Or is Apple TV just a flop?