Wondering how much the new My TiVo Gets Me television, print, and web advertising “blitz” costs? According to the NY Times: more than $15 million. Yowza!
The Times also reports the ad agency behind this campaign (in which everyone gets TiVo antennae) as Kaplan Thaler, who we probably know from the Aflac duck and women enjoying Clairol Herbal Essences commercials.