So now that I’m close friends with the Colonel, he’s looped me in to all their advertising techniques. Today, KFC launches a television commercial utilizing the “mosquito tone” that only those young whipper snappers can hear.
Anyone 20ish or younger care to verify that the sound is present?
UPDATE: The YouTube transcoding somehow enabled the audio so that anyone can hear it. Mark kindly posted the source .mov which prevents us ole foggies from hearing the screech.
28 here, and I was able to hear the sound – right when the KFC bucket is being shown. Crazy!
I don’t get it. I heard the sound, but it’s just an annoying beep. It doesn’t seem to ad anything to the commercial, and definitely doesn’t make me want to buy fried chicken.
I’m 33 and I heard the sound… I guess it’s supposed to grab your attention… but when fast forwarding through commercials with my TiVo I doubt I’ll even notice.
The point seems to be media attention/publicity and it looks like I’m feeding the machine. ;)
YouTube somehow revealed the tone. It’s not audible in the source .mov file I have, but I hear it too on YouTube. That’s interesting. Wonder if I can embed that file directly.
I give up, KFC’s gotten enough of my time for the week. I can’t seem to directly embed the QuickTime file. As a 35 year old, I cannot hear the tone in it… Though I do hear it on YouTube.
Yeah, definitely audible on YouTube. I’d be curious to hear your source file, and could probably host it for you.
i’m almost 32 and i can hear it.
but man is it annoying.
just sounds like the audio is messed up ;)
Thanks, for hosting the clip MHAithaca!
I can remember where I was when Kennedy was shot and *I* heard it.
At 44 years of age – just this minute actually – I can hear it quite fine. Who’d want that annoying thing in anything on tv or radio, unless you want to irritate people into not buying your product.
Oh, in the YouTube video, it is at the 15 second mark, not 20.
Geoffrey, Can you hear it in the non-YouTube video?
Bummer. And here I was, beating my chest about my newly discovered youth because I could hear the tone in the YouTube video!