Wonder why Apple keeps mentioning how much music and video they’ve sold? (1.3 million feature-length films as of Macworld.) It’s not to impress us consumers, it’s to pitch additional studios… And today Lionsgate joins in:
Lionsgate and Apple today announced that movies from Lionsgate will be available for purchase and download on the iTunes Store starting today. iTunes customers will be able to purchase blockbuster Lionsgate films like âTerminator 2,â? âLA Story,â? âBasic Instinct,â? âThe Blair Witch Projectâ? and âDirty Dancingâ? and more than 150 titles coming to iTunes this month.
The initial Lionsgate selection is pretty weak, but it’s encouraging to see another studio on board. Should we place wagers on who’s next… and when iTunes will offer 720p content?