Categories: AdvertisingMediaTiVo

TiVo Launches CBS Sportsline Fantasy Football

If only they had announced this 2-3 weeks ago (as in before the first day of the NFL season)… My former fantasy league jumped to FleaFlicker and my current league is on Yahoo. If they had gotten this up sooner, I would have petitioned hard to keep one of my leagues on CBS Sportsline — because this is the most innovative and practical application I’ve seen out of the HME engine.

TiVo says: TiVo Inc, the creator of and the leader in television services for digital video recorders (DVRs), and CBS SportsLine, a leading Internet sports media organization and part of CBS Digital Media, announced today that CBS SportsLine Fantasy Football Companion can be accessed from any television connected to a broadband-enabled TiVo Series2 DVR. Registered users of CBS SportsLine Fantasy Football can manage their leagues, check stats and scores, and watch highlights from the comfort of their living rooms with their TiVo remote control. CBS SportsLine and TiVo are creating a new form of interactive sports programming for subscribers.

TiVo obviously has a big deal going with CBS: The press release indicates that in addition to rolling out the Fantasy Football HME app, TiVo will also be presenting CBS Sportsline video Showcases, Gold Star promotions, and interactive advertising tags. Earlier this week, TiVo also announced they would be premiering CBS’ The Class (via download) ahead of it’s live TV debut.


UPDATE: Turns out my old league gave up on FleaFlicker since you can only play one game per week. They’ve rejoined CBS so I was able to take a look around the TiVo Fantasy Football Companion… it kicks major ass! I’m dissapointed I can’t put it to use this season.

Published by
Dave Zatz