The 1/30 issue of Business Week reports a 22% increase in product placement television advertising. I’m sure we’ll see these methods continue to gain ground as DVR adoption grows. Ultimately we’ll be left with product placements, graphic overlays, and long-form opt-in commercials.
| Amazing Race: Family Edition (CBS) | 2,037 |
| The Apprentice: Martha Stewart (NBC) | 1,861 |
| The Apprentice (NBC) | 1,839 |
| America’s Next Top Model (UPN) | 1,427 |
| The Biggest Loser (NBC) | 1,247 |