MLB and Sportvision, the folks who brought us the the yellow first down line and glowing hockey puck, will introduce PITCHf/x today during Game 1 of the World Series.
BusinessWeek says: Sportvision has been rolling out gadgets for all the major sports, including the PGA Tour, NASCAR, and Major League Baseball, for which it whipped up “K-Zone,” a virtual box that frames a batter’s strike zone and pinpoints the location of each pitch. The latest gee-whiz creation from Honey’s lab will debut during Fox broadcasts of the World Series, which begins on Oct. 22. “PITCHf/x” will track the arc of pitches, giving fans a better look at how a curveball curves and a fastball darts.
Update: Having seen PITCHf/x in action, I can tell you it won’t revolutionize the way we watch baseball. It’s not much more than the glowing hockey puck effect that was dropped from broadcasts.