The interwebs are abuzz (OMG!) with Hulu’s confirmed exploration of paid tiers and pay-per-view, in addition to the current ad-supported video content model. News Corp CEO Rupert Murdoch, as quoted by the Associated Press:
Are we looking at it with a view of adding subscription services in there and pay-per-view movies? Yes, we are looking at that.
However, a company spokesperson acknowledges that free video supported by advertising does “resonate most” with viewers, so I doubt we’ll see it go away. Having said that, I have very little use for the current incarnation of Hulu. It’s content library still exhibits the “random crap syndrome” – which I had hoped would be cured when Hulu exited from beta. Didn’t happen. Still hasn’t happened. Shows come and go. Good luck finding an entire season/series. (ALF doesn’t count.) And then there’s the restrictive playback policies. No PS3 for you. Screw you too, Boxee. I appreciate the Internet as my video transport mechanism, but I prefer to watch television… on television.
So bring on the pay services, I say. I’m an adult with an adult salary and limited free time. Offer me something worthwhile at a not-outrageous fee, and I’ll pay for premium content and the convenience of quality aggregation. Should Hulu manage to provide it.