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Amazon has quietly launched an entirely web-based version of their Kindle e-reader platform. It’s not the Kindle 4 or a Kindle Air Android tablet but the Kindle Cloud Reader is an interesting product in its own right.

First, while the Kindle Cloud Reader is entirely web-based the iPad browser edition let’s you “download” or cache any book for offline reading. Meaning, when you hop on that plane, your digital book will still be accessible without Internet access. Next, the Cloud Reader is capable of something no Kindle iOS app is… by integrating a book store shopping experience. Browse and purchase a book without leave the “app.”

I assume this Amazon initiative was fast tracked when Apple threatened to take a 30% cut of just about everything consumed via iPad or iPhone — leading some to consider Apple App Store abandonment. But Apple somewhat relented, effectively forcing merchants to merely remove in-app shopping links should they choose to abstain from Apple’s non-favorable profit sharing plan. Given that change of course and Amazon’s native support of many mobile platforms, I wonder if there’s actually a need for or interest in a web-based reader at this point (which isn’t currently compatible with smartphone web browsers).

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Online video streaming service Hulu has been communicating via Twitter (here, here, here) that they’re considering an ad-free tier of service.

Hulu currently offers free access via web browser and an $8 monthly subscription that expands access to mobile and television devices. But both levels are saddled with commercial interruption. As a subscriber, I’ve found the advertising to be a non-issue. Yet there appears significant pushback from what are perhaps prospective customers. The common argument seems to be folks shouldn’t have to both pay and be subjected to commercials. Yet, most of us are subjected to similar on a regular basis with relatively little complaint… as most pay cable and satellite television channels and programming are similarly presented. Unfortunately for Hulu, this counter argument was easier to make before Netflix unveiled their (commercial free) streaming-only package at the same price point as Hulu. And I doubt the majority of those making noise are likely to pony up at the proposed “higher price.”

At the end of the day, again as a subscriber, I’d say Hulu’s biggest problem is content chaos – different shows are selectively available on different platforms coupled with limited programming predictability. You’d think the descendent of the studio system could have done a more masterful job navigating these licensing waters.

(via GigaOm)

By any measure, Google TV has been a failure. In fact, I’d say they’re not even in the game. And no company has paid the price more than Logitech with their bad bet on Google’s initial foray into the living room. Just how bad has it been? More Logitech Revue hardware was returned in the second quarter than was actually purchased. Ouch. I’m sure both Google and Logitech shoulder their fair share of blame – neither did an effective job explaining the unique benefits of this product or platform. But the software experience failings themselves are on Google. At $250 or $300, as originally priced, there are very few people I could (or did) recommend the Revue too.

However, as of today, the Logitech Revue is now merely a hundred bucks. And its capabilities and shortcomings look much different at this price point… First off, in my experience, Google TV offers the very best television-based web browsing experience. Neverminding for a moment those blocked sites. Next, while the Google TV platform has remained relatively stagnant and most “apps” are actually just reformatted webpages, you’ve got access to core services similar to what’s found find competing platforms in this range – like the new Roku 2. In fact, I’d say Netflix, Amazon VOD, Pandora, and YouTube make the Revue fairly well rounded. Pulling it all together is the full-on wireless QWERTY keyboard… which ran $99 until last week. So now you get Logitech’s complete Google TV experience for the price of the keyboard.

Of course, it’s not entirely clear how committed Logitech will remain to this product or Google TV in general given the massive hemorrhaging. But if they deliver the marketplace-powered Android Honeycomb Google TV update this summer, as promised, it’s a whole new ballgame.

As much as people like to hold Netflix up as a competitor to cable TV, the truth is it’s much more akin to HBO in both value and price. The one big difference between the two is HBO’s steadfast determination to tie its distribution to cable subscription packages. On that front, the company got another boost today with the official launch of the HBO Go and MAX Go (Cinemax) apps for Charter subscribers. These Internet apps mean authenticated users can get HBO and Cinemax shows virtually anywhere. And with Charter on board now, the only big players without mobile HBO on the docket are Cablevision and Time Warner Cable.

HBO is following in ESPN’s footsteps, proving that good content can dictate carriage in the online world as much as it can in the traditional pay-TV space. However, the more HBO expands its online content, the more it sets itself up as a direct rival to Netflix. Both are roughly the same price, and offer a mix of great content along with some middling stuff. HBO distinguishes itself in the original content domain, but even there, Netflix is looking to make its own waves. So the question becomes, are people more likely to pay for something separate from cable, or for a bundled cable add-on? And if we want both, just how high do we think we can we stretch the monthly entertainment budget?

Can’t Trust The Cloud?

Dave Zatz —  July 6, 2011

As we increasingly construct virtual identities and migrate our digital possessions into the cloud, it’s a worthwhile exercise to periodically reflect on these increasingly amorphous services. And my top two concerns are security and dependability.

On the security front, my guiding principle is an assumption that just about any host can and will be hacked. Which is why we turn to encryption for additional layers of defense. Unfortunately, some companies offer insufficient protection or overstate their capabilities. For example, it now appears that cloud file storage and sharing provider Dropbox embodies both. Whereas the company originally claimed user files were encrypted in such a way that even employees couldn’t access the data, it turns out encryption is handled on Dropbox servers and they maintain the encryption keys. Meaning, yes, employees can and have accessed user data… leading to a FTC complaint. Additionally, a recent service update inadvertently left all Dropbox accounts without password protection for about 4 hours – a startling development. Is Dropbox unique in their shortcomings? Continue Reading…

Amongst Apple’s announcements this week was an unveiling of the long rumored iCloud. And it looks to be a pretty massive multitiered synchronization and storage service, that’s scheduled for a full release this fall. iCloud’s evolved MobileMe elements, such as calendar and contact sync amongst ones various devices, don’t interest me the way Apple’s photo and music cumulus pipelines and locker do. Today, we’ll focus on the audio…

In addition to the obvious and long overdue ability to re-download purchased iTunes, onto any of your gear, iCloud will provide an online digital locker – unlike any other studio-blessed solution. “iTunes Match” lets you:

store your entire collection, including music you’ve ripped from CDs or purchased somewhere other than iTunes. For just $24.99 a year. iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to your iCloud library for you to listen to anytime, on any device. Since there are more than 18 million songs in the iTunes Store, most of your music is probably already in iCloud. All you have to upload is what iTunes can’t match. And all the music iTunes matches plays back at 256-Kbps iTunes Plus quality — even if your original copy was of lower quality. Continue Reading…

There was a lot of hype leading up to Microsoft’s keynote at the E3 conference earlier this week, with huge speculation that the company would launch a new live TV service on the Xbox. The announcement itself, however, was a bit of a let-down, at least for those of us in the US. After years of trying to get into the TV game, Microsoft’s latest foray involves live TV as an Xbox app. Sounds great, except the service is only scheduled to launch in the US “by the end of 2012,” and no major broadcast partners have been announced yet. Given how long it took Microsoft to add the Xbox as a U-verse set-top option with the AT&T service, I’m not holding my breath for a speedy deployment.

From Engadget’s coverage of the keynote, it looks like Microsoft has already worked out its guide software and DVR menus for Xbox TV. Execs also announced a new YouTube channel on Xbox Live, and there are hints (see photo above) that Microsoft is making headway with ABC. ESPN content is already in place, so that’s perhaps not a surprising development.

Dave and I sat down with a Microsoft rep back at CES when rumors of an Xbox live TV offering in the US were already making the rounds. And Microsoft has had live BSkyB TV on the Xbox in the UK since 2009. (Thanks, Lawler) It’s certainly progress, but other players are now pursuing the same over-the-top holy grail. Verizon theorized about FiOS as an app back in January, Comcast has said it will bring live TV to iPads later this year, and Time Warner launched a live TV app for the iPad back in March, with Cablevision following suit in April. Microsoft could have been a front-runner years ago with its Xbox-as-trojan-horse. In 2011, it’s just another player at the web TV party.