TiVo continues to experiment with their pricing model. In September they began requiring a one year commitment or face a $150 termination fee when activating a new or used box. Now they’re running a promotion which offers a free low-end TiVo without requiring a rebate. While that sounds appealing, notice that the monthly rate has … Read more
TiVo has partnered with Yahoo! to provide online scheduling via Yahoo! TV. One must link a Yahoo! account with a TiVo web account to utilize the service. While this new scheduling functionality is redundant, Yahoo! provides an easily browsed grid guide which is conspicuously absent from TiVo’s site. Previously, TiVo and AOL had a similar … Read more
The positive buzz surrounding Tivo is leading to some strange marketing synergies. The recent iRiver PMC deal makes sense as an option for watching Tivo To Go, but the JCPenny Dockers promotion is way out in left field. Dockers says: Buy $100 of Dockers Men’s Qualifying Apparel and/or Accessories Between September 25th and September 28th, … Read more