One Quarter of DVR Owners Watch Time-Shifted TV

Another week, another study…

RINGWOOD, N.J., April 26 /PRNewswire/ — According to the Total TV Audience Monitor (T-TAM), an annual syndicated report which measures total TV viewing, about one-fourth (24%) of DVR owners actually watch time-shifted TV in the average week. Furthermore, only 6% of DVR owner’s total weekly viewing time is shifted. DVR owners watch an average of 29.25 hours of TV in a week, and only 1.7 of those hours are shifted.

The T-TAM study reports that DVR owners watch 2 more hours of TV in an average week compared to non-owners. Those who watch any time-shifted content consume the most TV — 30 hours per week. Syndicated programs (8%) are amongst the most popular genres time-shifted by men. Sports events and news are the least likely types of programming to be viewed as shifted. Daytime soaps account for 26% of quarter hours viewed as time-shifted by women.

According to Barbara Leflein, with Total TV Audience Monitor, “there’s an incremental audience lift of as much as 9% among 35-49 year olds for select broadcast networks during primetime, when time shifted viewing is included. This is a significant finding, because when combined with out-of-home viewing, traditional measures can miss over one-fifth of time shifter’s viewing in the average week.”

The T-TAM 2005 study, also uncovered these key DVR facts:

  • 17% of adults 18+ (36 million) report owning a DVR, an increase of 55% from the 11% reported in the 2004 study.
  • The recent growth in DVR ownership can be attributed to upgrading to set-top boxes with built-in DVRs (4% of adults in 2004 to 8% in 2005). The penetration of TiVo and Replay units remained unchanged from 2004 (3% TiVo & 4% Replay).
  • The West Central and South East territories have the highest DVR penetration levels (20% and 19% respectively). Penetration levels in these regions doubled since 2004.
  • DVR owners are more likely than the average adult TV viewer to be: college educated (41%), employed in a professional occupation (36%) or self-employed (11%)
  • DVR owners are also more likely to visit restaurants (24%), bars (9%), hotels (6%) or airports (3%)
  • The average DVR owner has 3.3 working TVs compared to 2.9 among non- owners and is more likely to subscribe to premium pay channels and VOD.

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HBO Doesn’t Like Slingbox

Does it really come as any surprise that HBO isn’t in favor of place shifting? If you recall, HBO petitioned the FCC to ban DVR recording too. Light Reading says: “Content owners don’t like it [Sling] because they think it violates their copyrights,” HBO CTO Bob Zitter said during a panel here Tuesday. Zitter’s comment … Read more

Yahoo Go TV, The Future Is Now

Om’s got the scoop on Yahoo Go TV being released a mere week after Meedio announced they had been acquired. They weren’t kidding when they said they’ve been working on this relationship for awhile…

Here are some pics after my initial install. Don’t expect a comprehensive review anytime soon, I’m having too much fun playing. Will this be a Windows MCE, BeyondTV, or Front Row killer? At the very least the price of zero dollars makes it very competitive.

Yahoo says: Take back your TV

Now you can see all your Yahoo! stuff, such as photos, video clips and music videos, up on the big screen. Plus, your own DVR gives you the freedom to record and manage all your TV shows – no set-top boxes or monthly fees required.

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Engadget Reviews New Dual Tuning TiVo

Remember those dual tuner units I broke the news on a few weeks ago? They’re here and Engadget had some hand’s on time with one…

Engadget says: So what’d we think? Well, it worked exactly as advertised, and that second tuner was totally seamless. So the question isn’t how good was the Series2 DT — it’s really no better than any other TiVo on the market right now, this isn’t like a tossup between a Series2 and a Series3 or Media Center PC. The question you is: how much is that second tuner worth to you?

TiVo says: The TiVo Series2 DT DVR is optimized for cable households, allowing you to record two shows at once, so now you never have to miss any of your favorite shows — even if they’re on at the same time. The TiVo Series2 DT DVR also incorporates built-in Ethernet and USB ports, making it easier than ever to add the TiVo box to the home network. “We’ve been hearing from our subscribers that they wanted a TiVo DVR that could record two shows at once,” said Jim Denney , Vice President of Product Marketing at TiVo. “With the TiVo Series2 DT DVR, we’ve delivered that capability to our customers at a very affordable price.” The TiVo Series2 DT DVR will join the existing TiVo product line, and is available in an 80-hour model priced at just $99.99, after rebate and service activation.

All in all good news for those with standard def and analog cable, but these units are about a year or so too late for me. Let me know when the Series 3 arrives. For those of you who are in the market, the 80 hour model can be ordered now and the 180 hour will be available next month — presumably once they’ve cleared the S2 single tuner stock. He who buys first, pays the most…

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Never enough time… TiVo cofounder Jim Barton broadcasts the revolution. (ACM Queue) Netflix quarterly conference call doesn’t mention TiVo. (Internet Stock Blog) Save fifty bucks on a Slingbox and get 2000 United Airlines miles. (Sling) Details on Clear Channel’s digital radio plans (aka HD) to compete with satellite. (MarketWatch, Business Week) Sony releases PSP firmware … Read more

HBO Announces DVD Release Dates

At long last, HBO has announced release dates for the second seasons of Deadwood and Entourage! Still no word on Rome or Ricky Gervais’ Extras. We watch most television through Netflix these days (no commercials, no scheduling, compressed seasons), and have been anxiously awaiting these discs. Speaking of Netflix television, we’re in the midst of … Read more

Standard Def’s Last Stand (In Dave’s Bedroom)

I may doubt the necessity of 1080p and HD DVD at these prices and with limited content, but the fact is I’m down to a lone standard definition setup (the 9″ kitchen TV doesn’t count) holed up in the bedroom. TV I picked up this 32″ JVC about 6 years ago when Consumer Reports recommended … Read more

TiVo Updates Privacy Policy, Leaks Feature

TiVo’s having a bad week… first they prematurely announce their Blockbuster partnership and now they’ve inadvertently disclosed Guru Guides. But don’t take my word for it; go check your TiVo messages for the updated privacy policy notification. What are Guru Guides, you ask? I have no idea. The obvious guess is some sort of VOD … Read more