Fox network creator Barry Diller introduced a new over-the-top video service yesterday called Aereo. Many are already calling it dead in the water, but there are several reasons I’m more optimistic about Aereo than competitive OTT services launched in recent years.
To take a step back, Aereo is offering a service that delivers broadcast TV stations over IP and bundles them with a DVR. Stations are available on iOS and Roku devices, with Android, PC and Mac browser support scheduled to kick in by mid-March. The service is $12 a month, and is currently invitation-only in New York. Aereo will open up to the public in NYC on March 14th.
In order to be successful, Aereo will have to deliver stellar quality of service. These are free broadcast TV channels after all, which means people can use their own antennas to get the same content at no cost. However, in addition to the DVR add-on (which is pretty compelling in itself for today’s non-cable households), Aereo promises decent picture quality – no need to futz with antenna positioning or manipulate around dead zones. That’s a potential combination of DVR, picture quality and convenience. Not bad.
In addition, I think Aereo’s got a few other things going for it:
