Video

After reading my Google TV 2.0 lament, our friend Scott Greczkowski of Satellite Guys wanted us to share action shots of the upcoming lean back experience.

The original Google TV initiative, comprised of Sony and Logitech hardware, wasn’t exactly well received in the marketplace. In fact, disastrous sales led Logitech to knock $200 off their set-top box… about the same time they sacked the CEO. So to improve upon the experience, Google is modernizing the interface and bringing the familiar Android Market of Honeycomb to the table – with both Google and Logitech indicating release is mere weeks away. And I expect we’ll see both software updates made available for existing devices plus a variety of new hardware vessels. Which one hopes is more in line with Roku and Apple TV pricing this time around.

As we were previously exposed to many elements of the new Honeycomb 3.1 UI last last spring, I wanted to highlight Scott’s Google TV 2.0 app store experience. And my first “Android Market” observation is the thought that perhaps Google should have gone with “Android TV” given the underpinnings of Google TV and their success in the smartphone arena. That ship has sailed, so I’m left wondering why the Android Market is branded as such when Google TV Market would work just as well. Beyond labels, the app store mimics the mobile experience. Browse, download, and rate apps with users being alerted as to the data the app can access. Thanks to reader Khalid, we can even currently browse the small but growing selection of Google TV 2.0 apps via desktop web browser ahead of launch. Based on the screengrabs and marketplace browsing, I suspect  some early favorites might be Pandora, Twitter, and the WSJ.

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As you may have heard, Apple pushed out something like six dozen software updates today. And, fortunately, the second generation Apple TV ($100) was shown some love. Version 4.4, seemingly sharing iOS 5.0 DNA, includes a small but notable number of software and content enhancements. Most promising, for those who own an iPad 2 or iPhone 4s, is “AirPlay Mirroring” — essentially anything playing on your compatible iPad or iPhone is beamed to your television via Apple TV. So while some content providers have selectively blocked HDMI output, it’s my understanding that they’ll have no say in the matter as far as wireless AirPlay Mirroring is concerned. (*Apps can opt-out.) Of course, it remains to be seen how well these devices can pass decent quality video. But it could become an extremely significant feature.

In addition to its previously existing (and competent) photo capabilities, Apple TV now syncs up with one’s iCloud Photo Stream. As this is also a brand new Apple service, it probably deserves a quick overview. New photos shot with iOS devices or imported onto your computer are automagically replicated onto your other linked devices. Unfortunately, Apple won’t host and push an infinite amount of data and they currently limit access to your last 30 days of snapshots with a 1000 pic limit. On Apple TV, those photos are available for viewing – to browse or enjoy as a screensaver or slideshow. And they do show up in the stream nearly instantaneously, with zero intervention required.

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