
Nearly two years after announcing their MHL Streaming Stick designed to make dumb TVs smart, Roku has now inked deals with Hisense and TCL to produce Roku TVs — in sizes ranging from 32″ to 55″ that are expected to ship this fall. It’s a great win for manufacturers looking to integrate a mature and continually updated platform. But, like LG, Roku and their partners will soon learn if a television operating system matters to shoppers the way it does in mobile as these guys collectively work to shorten the consumer television refresh cycle.