While “early 2015” has come and gone, TiVo is making good on their promise to stream cable content encoded in MPEG-4 as the industry drives towards more efficient utilization of its finite bandwidth. Roamio Pro and Plus DVRs updated with software release 20.5.2, in conjunction with recently updated iOS and Android apps, gain these new capabilities… as early as today, if you get your boxes on the new Priority list (with old heading). And we imagine similar TiVo Stream support for Premiere, Roamio, and Roamio OTA is not far behind. Those who abstain from the Priority List should expect rolling updates to begin in August. Continue Reading…
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As Tebow answered questions, two executives with TiVo Inc. traveled from the company’s San Jose, Calif., headquarters to Beverly Hills to meet with representatives from William Morris Endeavor Entertainment […] to explore an endorsement agreement – one that Tebow and TiVo later consummated and have maintained since.
As with much TiVo marketing, I wasn’t impressed back in 2012 when they signed Tebow. However, while TiVo’s outreach remains suspect in 2015 (1, 2, 3), they do seem more targeted and I sure hope they’ve moved on from the Tebow randomness given what we expect has been a poor ROI (if their stagnant retail numbers are any indication).
This July, Hulu brings you a new way to get SHOWTIME. Get up to 30 days free of SHOWTIME with a Hulu subscription and see what you’ve been missing! After your trial, you’ll get SHOWTIME for $8.99/month in addition to your $7.99/month Hulu subscription.
What makes this unique is a 20% Showtime streaming discount along with both on-demand and live content being accessed from within the Hulu interface. Beyond SHO’s willingness to give up some control, I wonder if this signals Hulu interest in Sling TV space — should we expect additional channel-like offerings?
TiVo’s gearing up for a new round of television advertising targeting cord cutters with a pair of DVR birthing videos. Generally speaking, most ads that attempt to be clever and edgy are neither. I found the spots very mildly amusing, but think the company would have been better served with more focus on the product’s capabilities (like Virgin) – beyond a rushed description that refers to Amazon Instant or Amazon Prime Instant video streaming as Amazon Prime. (I get brevity in a 30 second spot, but this is the company that couldn’t always spell Roamio.) Further, while I don’t know if TiVo took this through a focus group, I suspect “record antenna TV” versus “record over-the-air HD” is a clearer, more powerful descriptor, plus you still have OTA in the product name and cord cutting references. They do wisely avoid TiVo Roamio OTA pricing options, as that’d consume the entire 30 seconds… not to mention, changes could be in the air. Ultimately, the commercial’s value to TiVo largely depends upon where exactly it’s shown along with the corresponding audience’s sensibilities.
TiVo’s out with price cuts across their line…
First, now is probably not the time to buy a Roamio OTA. With TiVo planning a “late July” announcement in regards to their recently acquired Aereo trademark, it’s best for cord cutters to hold off… unless another amazing deal comes along. I also wouldn’t recommend the base Roamio, as it lacks streaming and MoCA bridging — especially when those features, plus 2 additional tuners and 500GB more storage, can be had for just fifty bucks more — assuming you’re OK with cable-only and a warrantied refurb.
So a variant of the web portal that TiVo had developed for their cable partners, like RCN, is now being made available to retail subscribers. And TiVo Online is looking pretty killer. Beyond the expected
Season Pass OnePass configuration, recording management, and a highly polished guide, the tent pole feature is the ability to stream our DVR recordings and live content to Mac, PC, and possibly Chromebook (replacing the tired and archaic TiVoToGo, if not the infinitely valuable kmttg).
Sadly, TiVo is only allowing in-home laptop or computer streaming at this time while TiVo indicates all Roamio and Premiere models are supported… But I’ll go ahead and assume Premiere and lesser Roamios require purchase of the TiVo Stream accessory to make it happen, versus native Roamio Pro/Plus capabilities.
All we need now is that Fire TV or Roku app…