We heard early rumblings, but when it comes to TiVo, you never quite know which rumors will turn out to be true. As it turns out though, TiVo and Amazon actually have been in negotiations to bring Unbox to TiVo subscribers and they are almost ready to roll it out. It goes into testing on Wednesday, but initially it will only be in a few hundred homes. In order to use the service, customers will need to first purchase their movies directly from Amazon’s website. Though you can download the movie right to your PC desktop, you can also download the film directly to the TiVo box. Amazon allows you to download 2 copies of any film at a time, but because of the system’s dependence on downloading, it means you’ll still have to wait to see your content. I would have preferred to have access to streaming content instead, especially given that it’s already connected to my TV set, but hopefully we’ll see something like that introduced further down the road. TiVo refused to give a timeline on the broader rollout, but it would certainly make a nice update, if they could enable it at the same time as when they launch TiVoCast for their series 3 boxes.
This is an exciting development for TiVo and is a great feature to be able to offer their subscribers. With Series 3 owners having been forced to give up access to pay per view, the addition of the content helps makes for a better trade off. Amazon’s movie selections is still pretty limited, but hopefully as the studios become more comfortable with internet distribution we’ll see more content show up.
