Every now and then, a study will be released suggesting that DVR owners donât actually skip very many ads. While I can understand why people would want to watch certain programs live, itâs always hard for me to take this kind of data seriously, because it tracks so differently, from my own DVR experience.
I love being able to time shift my television and take full advantage of my fast forward button. If I absolutely need to see something live, Iâll still wait 20 minutes, just so that I can skip past the commercials. Over the last six years, Iâve been every marketers worst nightmare and yet, there has been one company that I have never been able to block.
Sleeptrain Mattress Centers
Itâs not a major company, but this sleepy little company has been able to outsmart the DVR, by exploiting the very fast forward feature, that I love so much.