There’s a good chance you’ve never heard of Entone, but the TV set-top company is ready to start raising its profile. Entone announced today that it’s introducing the Magi Hybrid CATV Media Gateway in conjunction with the SCTE Cable-Tec Expo show this week. The Magi is Entone’s first product specifically for cable, and it combines live TV, DVR and web-based video delivery under the FusionTV brand name
CEO Steve McKay says Magi boxes will ultimately come in multiple versions. A high-end Magi box will include many tuners, and full video transcoding capabilities in addition to DOCSIS, CableCARD, MoCA and Wi-Fi support. Lower-end boxes will skip the transcoding function and offer fewer tuners for a more basic service.
Interestingly, when I talked to McKay, he noted that Entone, which has traditionally focused solely on the IPTV space, would never have considered making cable hardware even a few years ago. He said that, “at that time it was suicide for a small company to compete with Motorola and Cisco.” Things have changed, however. McKay pointed out that cable networks are starting to look a lot more like telco networks, and that there’s huge uncertainty now about the two big set-top providers; Motorola because of the Google acquisition, and Cisco because of its greater focus on software with the purchase of NDS.
Meanwhile, the entire pay-TV industry is finally starting to warm up to the idea of hybrid services, and to the reality of consumer demand for streaming video. Consider:
