As expected, a NEW Apple TV has been unveiled … clocking in at a comparatively hefty $149-199. Yet, with brand recognition and that shiny, shimmery interface, they’ll surely move many when they go on sale next month.
Apple TV highlights include the redesigned remote, featuring a glass covered gesture area and Siri voice control, along with what appears to be a full-fledged App Store.
Neither of these features are unique to aTV, but Apple has more reach than most and the Siri interactions go well beyond Roku and Fire TV’s universal voice search in terms of opening apps, pulling up the weather, and natural language interaction (more akin to Xfinity, believe it or not). As to the newly introduced finger tip control, having directed my Fire TV, Xbox One, and even existing Apple TV via their respective gesture-based smart phone apps … I don’t particularly care for it, finding increased utility via discrete actions and tactile feedback. But Siri does look strong. Real strong.
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