Apple

With initial iPhone 4 weekend sales pegged at potentially 4 million units, I’m reflecting on Microsoft’s failure to generate much excitement (or sales) from their competing Windows Phone 7 platform. And, as the freshest mobile experience on the market, the reception surely has been a failure.

Microsoft’s first, primary, and ongoing error is in the branding department. At launch, their arguably late Windows Mobile replacement operating system was titled “Windows Phone 7 Series” … which is saddled with a whole lot of baggage. Like Microsoft’s derivative “I’m a PC” commercials, Windows Phone sounds like a wannabe iPhone. Except I wouldn’t say Windows has the most positive connotation. For many, Windows is a relic and something we’re forced to use at work. With a large number of folks still stuck on XP, this isn’t the message Microsoft should be projecting. Quintuply so given Windows Phone actual innovative, vibrant, and fast Metro UI.

Then there’s the “Series” problem. As Microsoft doesn’t actually create it’s own hardware, a device running this software would have been known by the cumbersome and redundant “Windows Phone 7 Series phone.” While the redundancy hasn’t been entirely eliminated, Microsoft did at least streamline relatively quickly by dropping the “Series” monicker. But it’s all still too pedestrian and not reflective of their software experience. Would anyone have bought a Windows Gaming Console? Boo-ring! But Microsoft “Xbox” on the other hand exudes mystery and sex appeal. And happens to sell quite well. I’m left wondering why they weren’t as aggressive when rebooting the mobile experience. I’d say it’s a lack of vision. Yet, Metro’s execution indicates otherwise. So perhaps this is the result of branding by committee and they decided on something safe.

Read more

As most probably know by now, Siri is Apple’s iPhone 4S digital assistant featuring uncanny voice recognition and conversational interaction. Here’s how Apple describes it/him/her:

Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls, and more. Ask Siri to do things just by talking the way you talk. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, you’ll keep finding more and more ways to use it.

But Siri wasn’t always Apple’s crown jewel and, as an independent company, released an iOS app in early 2010. We briefly touched on it then when Robert Scoble declared Siri the future of the web. Given prior Borg-like Apple acquisitions, I wasn’t particularly floored when the folks from Cupertino acquired Siri just a few short months after launch. But given it’s deep iPhone 4S integration and tent pole marketing, in retrospect, Scoble’s enthusiasm was warranted and I was wrong.

But enough of the historical play by play. When Siri was originally released, I did what any 12 year old boy geek blogger would have and asked it a series of ridiculous questions back in February, 2010. Being curious how Siri has matured in the intervening months, I recruited fellow blogger Andru Edwards of Gear Live to replicate a few of my inquiries on his iPhone 4S…

Read more