TiVo has released their annual Super Bowl analysis compiled from an “anonymous” sampling of data from 10,000 boxes. On average, TiVo viewers hit rewind, replay, or pause more than 100 times during the broadcast. Two of Pittsburgh’s touchdowns were replayed more than four times each and Ameriquest topped the most replayed commercials. Many of the commercials were mildy amusing, but I was dissapointed with the movie trailers – where were Superman Returns and X-Men 3? The action sequences in MI-3 have been shown before and Tom Cruise didn’t utter a word. FYI, many of the Super Bowl ads have been posted on Google Video.
We watched the game in HD this year, and thus didn’t provide TiVo with any metrics.
TiVo says: The list of top 10 most replayed ads in TiVo households included:
- Ameriquest – Friendly Skies
- Ameriquest – That Killed Him
- Budweiser – Streaking Sheep
- Fed Ex – Caveman
- Michelob – Touch Football
- Bud Light – Hidden Bud Lights
- Sierra Mist – Kathy Griffin
- Bud Light – Bear Attack
- Aleve – Leonard Nimoy
- Bud Light – Revolving Wall