Categories: AdvertisingTiVo

TiVo “GameSkip” Spotlights Super Bowl Commercials

While we often ignore or outright bypass commercial interruption, TiVo recognizes the Super Bowl is different and has flipped the script by inverting its ad-skipping technology:

Everyone knows that this Sunday’s commercials are some of the best, highest quality commercials of the year. So, we’re going to tag the game backwards, with the commercials and the halftime show marked as if it were the program, and the game marked as if it was the commercial. As usual, the SKIP function will not show up until after the game has finished. But, once the green SKIP icon shows up next to your recording of the game, you can watch the recording and use the SKIP or D button to jump to the commercial segments quickly. […] This “GameSkip” functionality should work for all TiVo boxes that have SKIP enabled today.

So this is a pretty cool “experiment” (that’s sure to confuse many who didn’t get the inversion memo), but not without technical challenges given potential inaccuracy in closed captioning and other meta data, along with potential trip-ups due to regional advertising spots. Fortunately, all the best Super Bowl commercials ultimately wind up on YouTube (often saddled with additional advertising, yay). What time is the Super Bowl?

View Comments

  • Either I didn't know or didn't remember, but some of my Twitter friends said both ReplayTV and SageTV did similar years ago. Cool stuff.

  • This is neat, but I was hoping for this to be on a different button, and let SKIP skip commercials for replay watching (well, assuming the Patriots win, anyway — otherwise, it will likely be deleted within moments of the end of the game).

Published by
Dave Zatz