While it still may be some time before we see an Amazon Video app on Apple TV, the retailer’s streaming service continues to see improvements. And one of the more interesting developments has been the aggregation of third party video services — including on-demand and soon, in some cases, “live” content. Presumably, like Roku, Amazon is compensated for new subscriber referrals. So we get a large catalog of providers and a (somewhat) unified Prime Video entry point, as Amazon generates additional revue. Win, win. (Well, other than the fact our à la carte “channels” will likely end up costing us more than cable.)
Also, like Roku, Amazon is tempting us with a number of free trials worth checking out: