As TiVo marketing continues to struggle, amidst “Patent Trollvi” merger rumors, the company appears poised to shake up Bolt pricing come May 2nd. While retail sales have been on the upswing, I wouldn’t call them stellar and I can’t imagine TiVo would outright raise prices. However, I could envision a scenario where they drop the bundled year of service to lower the cost of entry and potentially further reduce churn as the folks who buy-in come prepared for a recurring monthly fee. Further, with a Bolt OTA model supposedly back in play, after missing its 2015 launch, they’ll want to make pricing as palatable as possible given a high percent of price-sensitive consumers in the cord cutting category.