Smart Home

Philips Sonicare Flexcare Connected Brings The Bluetooth

By way of the FCC, we learn Philips plans to soon expand their Sonicare line with yet another Bluetooth-enabled toothbrush. The technology had originally been released in a kids brush, as little ones presumably need more coaching as to when and where the cleaning gets done. As it turns out, Philips joins competitor Oral B in determining we adults can also benefit from a smartphone-linked brush:

Follow the Sonicare app’s brushing guidance combined with the BrushPacer and begin brushing. The Philips Sonicare app helps to address any missed spots by guiding you to spend 20 seconds in the areas you missed during brushing.

Does the incoming Sonicare Flexcare Connected solve a problem or merely represent more Internet of Stupid – is my brushing bad enough to justify continual monitoring and remediation (and do I really want my phone next to the sink?) Can I link up with friends, like Fitbit, to see who brushes better (and issue taunts)? Never mind oral hygiene, what happens to one’s stress level should we forgot to compulsively track each session?

Published by
Dave Zatz