In response to TiVo’s IBC press release, we’ve received several inquiries. And I’m here to tell you: the TiVo Lite isn’t for us. Which is OK.
Incorporating technologies from Cubiware, Digitalsmiths and TiVo, TiVo Lite answers operators’ call for distinctive, next generation multi-screen experiences which can be used to improve their competitive position while also being very cost effective to deploy. Built on Cubiware’s CubiTV middleware, TiVo Lite enables TiVo’s award-winning experience on a range of low-cost STBs.
The Cubiware acquisition was all about getting a toehold in less TV-centric overseas markets with a more simplistic set-top. And, in short order, TiVo has obviously integrated the TiVo interface, if not full fledged, tricked out DVR capabilities, onto Cubi’s middleware. What we’re looking at is something akin to Evolution Digital’s TiVo-skinned DTA… which they themselves may be running Cubiware … with TiVo.
As for us, the higher-tech, television loving crowd… well, the 4k TiVo Bolt should make an official appearance real soon now.