In other Amazon Echo news, the companion iPhone app has been rechristened. Where “Amazon Echo” once lived, I now find “Amazon Alexa” — curious, no? CNET’s John Falcone reasonably wonders if this signals additional Alexa-capable hardware in the pipeline. Indeed, Amazon has opened the voice-powered platform up to third parties and this might be a nice, centralized place to interact with those devices. Further, with indications of new Fire TV models and Fire OS 5 headed to existing devices, I could see the streamer’s generic voice search rebranded and unified under Alexa with an additional interface via this app. Not to mention, Amazon clearly has all sorts of crazy gadgets under development.