Picking up Aereo’s assets back was one of TiVo’s more inspired marketing moves. But I wonder if it’s being squandered…
Since the deal closed, TiVo has sent out several waves of email campaigns to Aereo castaways… that may not be resonating, as TiVo, in its current form, isn’t much of an Aereo replacement.
Harnessing Portlandia to tug on those cord cutting heart-strings, TiVo ratchets up the rhetoric today as they move into aereo.com with an impassioned 237 word plea. Some highlights:
Aereo harnessed the power and potential of OTA television with digital recording capability-without having to be a cable or satellite subscriber. Well, that experience is here in an even better way with TiVo.
Because of the Supreme Court’s Aereo ruling last year, OTA television won’t be delivered in the exact way Aereo had pioneered. However, TiVo shares Aereo’s disruptive spirit and is committed to viewers who want to save money and still get a great DVR service, without having to pay a cable or satellite bill.
This is a major improvement over the Aereo service, which did not integrate the over-the-air and streaming service viewing experiences.
And thank you for helping us keep the Aereo dream alive.
Sadly, my takeaway is that TiVo’s “late July” announcement was either overstated, they couldn’t deliver as scheduled, or changed tack… since there’s absolutely nothing new here — same Roamio OTA pricing, no cloud storage option. Ah well, perhaps the mysterious TiVo Bolt and new DVR hardware will soon excite us.