3 thoughts on “TiVo CEO Wants Cable Companies to Embrace Cord Cutting”
I get what TiVo is trying to do here, but I would think that the average cord cutter would be pretty disinterested in paying monthly service fees to TiVo when they can just get a Hulu & Netflix sub for about the same price.
While TiVo is cranking away on retail, they also want the broadband companies to lease TiVo. That’s the thrust of the Frontier deal and what they’d like to see more of. Should the cord cutter market show significant interest in TiVo, I’d think retail is where it’ll be. Will be interesting to see what the July Aereo announcement is all about.
“I get what TiVo is trying to do here, but I would think that the average cord cutter would be pretty disinterested in paying monthly service fees to TiVo when they can just get a Hulu & Netflix sub for about the same price.”
Well, not sure what the ‘average’ thinks, but there is some non-insignificant portion of cable-sub cutters who, in addition to OTT services, would also like OTA with a DVR for quite rational reasons. For those folks, having the OTA/DVR and OTT integrated in the same box with the same interface would make TiVo an attractive solution.
Paying off the OTA TiVo hardware subsidy with the monthly (or lifetime) payment is still a helluva lot cheaper than paying for a cable-sub and DVR. Not as cheap as bare-bones OTT-only service, of course, but you do get more features for a bit more money.
I get what TiVo is trying to do here, but I would think that the average cord cutter would be pretty disinterested in paying monthly service fees to TiVo when they can just get a Hulu & Netflix sub for about the same price.
While TiVo is cranking away on retail, they also want the broadband companies to lease TiVo. That’s the thrust of the Frontier deal and what they’d like to see more of. Should the cord cutter market show significant interest in TiVo, I’d think retail is where it’ll be. Will be interesting to see what the July Aereo announcement is all about.
“I get what TiVo is trying to do here, but I would think that the average cord cutter would be pretty disinterested in paying monthly service fees to TiVo when they can just get a Hulu & Netflix sub for about the same price.”
Well, not sure what the ‘average’ thinks, but there is some non-insignificant portion of cable-sub cutters who, in addition to OTT services, would also like OTA with a DVR for quite rational reasons. For those folks, having the OTA/DVR and OTT integrated in the same box with the same interface would make TiVo an attractive solution.
Paying off the OTA TiVo hardware subsidy with the monthly (or lifetime) payment is still a helluva lot cheaper than paying for a cable-sub and DVR. Not as cheap as bare-bones OTT-only service, of course, but you do get more features for a bit more money.