Jinni Lands on Microsoft XBox and Comcast X2

Jinni interface

We first heard that Microsoft was licensing Jinni’s video search and discovery technology back in 2011. Now, however, the two companies have made their intentions official. Jinni says it has signed a multi-year agreement to power the recommendation engine on “Xbox video game and entertainment systems.” The news comes less than three months before the scheduled launch of the Xbox One.

Jinni has been on a tear this year. The company signed up Time Warner and Vudu as customers back in January, and I discovered in June that Jinni will also be embedded in the upcoming Comcast X2 interface.

Recommendation engines are big business, and there are a lot of companies vying for licensing deals in the TV space. Jinni’s technology uses not only standard content metadata, but also data tags that describe qualities like mood and style for different entertainment titles. Jinni’s machine-learning system processes all of that data and uses it to recommend new content that viewers might like.

Says Dave Alles of Microsoft, “Our goal is to make it effortless to get you to entertainment you’ll truly love. Pairing Jinni’s Entertainment Genome with other key advances such as Conversational Understanding, makes finding something to watch on Xbox as fun as watching it.”

2 thoughts on “Jinni Lands on Microsoft XBox and Comcast X2”

  1. Uh oh, it looks like Jinni’s Terms of Service and Privacy Policy are far more onerous than even TiVo’s recently revised policy which limits subscribers to mere arbitration. Jinni requires subscribers to go so far as to “indemnify, defend and hold harmless Jinni (including its affiliates, subsidiaries…) from and against all claims, losses, expenses, damages, liabilities and costs, and there is no warranty on the services, no liability for damages, and even if there is it’s capped at $100!

    What happens if they end up making a bad recommendation that starts a fire? These Privacy Policies could really spell the end of the TV industry as we know it as subscribers flock to only the providers that allow them to exercise their full legal rights to litigate for damages and seek class action protection.

  2. Are you going to do this on every post or topic? Trolling isn’t welcome. Opposing viewpoints are fine along with healthy debate, but being a dick for no other reason than being a dick, isn’t. You’re free to run your forum any way you’d like, where bullying or mocking contrarians seems acceptable, but here we play by my rules. So as of now, all your comments go into moderation and I’ll selectively allow the constructive, on-topic ones to be published.

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