Categories: TiVoWeb

What Are TiVo's Social Intentions?

Let’s face it, most social apps and interaction on television platforms are tedious silos… including TiVo’s very own Twitter app that launched on Virgin Media in 2011. However, TiVo CEO Tom Rogers has communicated that family and friends will “soon” be able to share viewing recommendations. And we wonder if, instead of managing this through a television UI, it’d be handled via the so-called “second screen.” A number of clues indicate that may be the case… Beyond TiVo’s upcoming TV Everywhere portal, a commissioned tivo.com redesign concept by Haraldur Thorleifsson and hosted on Dribbble includes a Friends tab indicating “TiVo is social. See what your friends are watching.” Of course, this text is most likely a placeholder. Yet, likely indicative of what TiVo’s been percolating. Indeed, TiVo Director Evan Young conveyed at the 2nd Screen CES Summit that the company has been researching things like user profiles, yet is taking a thoughtful approach – intending to add value in a non-creepy manner.

Published by
Dave Zatz