Since Al Gore invented the Internet, Mari and I have been Slacker fans. Unlike Pandora which generates playlists based on musical properties and whatnot, Slacker has taken a more radio-based approach in streaming professionally programmed genre stations. And was one of the first to implement offline playback. Beyond the massive redesign, 2013 also ushers in a new army of “Slacktivists” – Slacker’s top 1% of listeners… who they intend to reward and mobilize as brand ambassadors. Via the CEO’s email blast:
In the coming months we’ll be hooking you up with limited edition Slacker gear, access to new content before anyone else, and a ton of exclusive perks. Stay tuned for more details in the weeks ahead. It’s free and you don’t need to do anything…just enjoy the benefits of being a Slacktivist with our gratitude! On the flip side, it’s not just about you listening to us. It’s about us listening to you. Email me any time
(Thanks Tim!)