In a stunning anouncement, Apple has reached a deal this morning with almost all US major MSO’s to offer cable service via the magical new Apple TV Pro.
All cable billing for the Apple TV Pro will take place through iTunes Billing, with Apple taking their god-given 30% tax off the top, and an ‘Expanded Basic’ sub priced at $220/month, and HBO at $80/month for consumers.
Eddy Cue of Apple was quoted as saying, “We decided to way to get the MSO’s to get past their iTunes billing objections was to stuff their mouths with gold”.
Brian Roberts, CEO of Comcast, was quoted as saying, “That Tim Cook really understands supply chains. This is a great deal for…” Roberts attempted to continue his statement, but collapsed in uncontrollable laughter.
The magical Apple TV Pro will feature live cable TV, AirPlay, and Siri, but no DVR. Tim Cook was quoted as saying, “We think we have the cash to run saturation Sam Jackson and Zooey Deschanel ads to get folks beyond their irrational attachment to the DVR.”
Apple faithful stood overnight outside Apple Stores around the nation for the initial day of Apple TV Pro sales. With the Apple TV Pro at only $199, (with a mandatory AirPort MegaExtreme router – It’s got electrolytes! – at $499), excitement quickly built.
While some critics noted that all the Sam Jackson and Zooey Deschanel ads were not enough to compensate for the lack of DVR functionality and quadrupling of cable sub prices, John Gruber ran a devastating series of blog posts deriding the poor font choices in current DVR’s that turned the tech press storm around.
(One year later)
After selling a fewer than expected 600,000 cable subs through it’s magical new Apple TV Pro, Apple took a one-time write-down leading to it’s first quarterly loss in over a decade.
Eddy Cue and Tim Cook were murdered in the Apple cafeteria by irate Apple employees with underwater stock options. John Sculley was reintroduced as the once and future Apple CEO, and immediately announced deep Pepsi integration into all Apple products.
With both Microsoft and Google using Apple’s missteps to solidly establish thier new products for both the living room and mobile spaces, Twitter expressed interest in buying Apple at its greatly reduced valuation. A Twitter spokesman said, “We don’t really want their tech, but we think we can convert their wonderful Apple Store real-estate into Twitter cafes. Also, we think that as a public service, we’d like to fix OS X and make it the best of breed computer OS for pro users again. We used to really like it ourselves.”