In case you’re not getting enough mobile video with Netflix, HBO Go and the like, the Mobile Content Venture (MCV) has you covered. MCV is the alliance behind Dyle mobile TV, and it’s just signed on a new hardware partner to help turn your smartphone or tablet into a TV-tuning delight. Elgato is the third hardware partner MCV’s announced, and, like Belkin, it’s working on an accessory that will plug into your device for access to over-the-air Dyle TV stations. MCV also has a deal with MetroPCS to launch a Samsung phone with embedded Dyle support. The first Dyle products, including Elgato’s EyeTV Mobile TV, should reportedly be available for the holiday shopping season later this year.
It’s still hard to know if live-broadcast mobile TV will take off, but if the service stays free, it’s got a shot. Dave and I both saw Dyle in action at the CES on the Hill event back in April, and there’s a compelling proposition in being able to watch TV without racking up gigabytes against your mobile broadband cap. However, MCV is also focusing heavily on conditional access (i.e. content protection) features, which may signal that the venture’s backers are considering a service fee in the future. MCV says that conditional access technology is critical for audience measurement (i.e. advertising), but it’s also not promising there won’t be a cost at some point for viewing Dyle stations.
Currently there are nearly 100 Dyle stations broadcasting in 35 markets. Grab your Elgato or Belkin adapter later this year, and if you’re in one of the lucky regions with coverage, you can start tuning in. Content partners include Fox, NBC, Cox Media Group, Gannet Broadcasting, and more.
I think the lack of comments says it all. On a mobile device I am not looking for broadcast on a schedule content. I am looking for on demand so when I show up at some event early I can fire up something I want to watch and not be concerend if I do not finish at that time.