Categories: AdvertisingGadgets

A Tale of Two Kindles

While watching TV last night, I caught what may be Amazon’s second Kindle Fire commercial. As I’m fairly well acquainted with the 7″ Playbook tablet, what struck me was the amount of reflection and glare from the LCD. Which is perhaps somewhat ironic given Amazon’s earlier e-Ink Kindle spot that took a shot at the iPad by pointing out its “Easy to read even in bright sunlight.” Of course, glare is not unique to Amazon LCDs… although there seems to be much less shown in Apple’s promotional videos (versus Real Life™) and Barnes & Noble attempts to reduce its impact on the Nook Color/Tablet utilizing some sort of coating for “minimal reflection & glare.” Ah well, if Verizon can retreat from their Land of Misfit toys commercial after releasing the iPhone, we’ll cut Amazon some slack for eradicating this prior YouTube entry.

Published by
Dave Zatz