Will you look at that. Not only is DirecTV taking NFL over-the-top for DirecTV subscribers and non-subscribers alike (as they did last year), they’re expanding their reach beyond mobile devices like the the iPad and will stream live football direct to the Sony PS3 in 2011. This is a massive deal given the NFL’s status in the US as not only the premiere sports league but also as one of the most lucrative entertainment properties of any stripe. And this marks the first time the NFL will all be available to a television-based device over the Internet. Minus those in market games, of course.
Engadget reports non-DirecTV subscribers will be able to order the streaming-only version of Sunday Ticket for $350 as of September 1st. As I said last year, “it doesn’t come cheap. But they don’t call it Super Fan for nothing.” Then again, I’m sure I spend more than that at my local wing joint in any given season. Bonus? The PS3 price drop – now only $250. Is it too early to declare Sony’s more-than-gaming platform as box of the year? Although there’s still time for additional lean back partners to be announced…