Without any fanfare, Roku landed on Walmart’s virtual shelves last month. Specifically the Roku XD ($78) and Roku XDS ($98) models. Given the forum chatter, associated retail brick & mortar placement appears imminent. And, speaking of that forum, I share the same suspicious as TheEndless… that Netgear-branded Roku devices, and their associated retail exposure, are no more. If one were to generalize demographics, Walmart seems like it could be an attractive outlet to reach the Cord Cutters.