Pulse is a news reader for mobile devices that made a big splash when it landed earlier this year. At it’s most basic level, Pulse is just another RSS reader. But it features a unique interactive design with a heavy emphasis on images and touchscreen gestures that makes reading the news on a mobile device a more pleasant experience. Basically what Google Reader is to newspapers, Pulse is to magazines.
The app initially ran from $1 to $4 on the iPhone, iPod touch, iPad, and Google Android. Today the company is making all of those apps available for free.
The New York Times reports that the goal is to increase the number of users for each app and attract advertisers and publishers to help fund the software. The company behind Pulse also raised $800,000 in venture capital, which probably provides a bit of a cushion to make up for any lost revenue from removing the price tags on these apps. Read the rest of this entry »