Android consumers are cheap. Or at least that appears to be the implication of a new report out by analytics company Distimo. According to Distimo (via jkOnTheRun), 57% of the Android apps consumers install are downloaded for free. That compares to only 25% of apps installed across other smartphone platforms.
I don’t know what causes the disparity, but I do know that introducing a mass-market tablet device powered by Android is sure to change the platform’s app fortunes. I have both an Android phone and an iPad at home, and the tablet gets the largest chunk of my spare cash by far. I’m willing to spend on games and content with the iPad at a level I wouldn’t consider on a smartphone. And it’s not just a matter of free versus 99 cents or $1.99, it’s free versus $4.99, or $6.99, or $9.99.
Meanwhile, even the iPad has only just begun to unlock the possibilities for tablet app revenue. Developers have barely scratched the surface of what’s possible with tablet-sized games. Quality over-the-top video options are expanding, bringing with them the joy of predictable subscription revenue. And, despite Dave’s lack of enthusiasm, we appear to be on the cusp of video chat as a mass consumer phenomenon.